YOUR NEXT GOOD THING IS ON ITS WAY. FREE US SHIPPING OVER $150
UNPLANNED BEGINNINGS. VERY GOOD WAFFLES.

A LITTLE BROOKLYN.
A LOT OF GOOD.

We didn’t plan on becoming a waffle company.
But good things have a way of finding you.

Eugene and Jian, Zen Kitchen founders, in front of the Zen neon sign in Brooklyn
EUGENE & JIAN
Two founders. One very good obsession.
BROOKLYN, NY ↗
the people
behind the good.
01 / THE ACCIDENTAL WAFFLE COMPANY

SOME THINGS
JUST CLICK.

01

A kitchen. A fresh start.

Eugene and Jian found themselves with a kitchen inside a Brooklyn gym. What started as a meal-plan venture became a chance to create something of their own.

02

A few detours. A lot of taste tests.

Meals, juices, smoothies, baked goods. They tried plenty. Then Jian suggested protein waffles, and baker Mary helped turn the idea into recipes worth coming back for.

03

The waffles chose us.

The gym regulars made the decision easy: the waffles were the favorite. Today, that same obsession drives Zen. Familiar ingredients. Craveable flavor. More good in your day.

THE WAY WE SEE IT

FEELING GOOD.
EATING REALLY GOOD.
SAME THING.

BUILT ON BALANCE.
BAKED WITH PERSONALITY.
Taste what started it
LET’S MAKE A GOOD CONNECTION.

GOOD THINGS
START WITH HELLO.

A question about your waffles?
A big idea? We’re all ears.

A LITTLE NOTE GOES A LONG WAY.

What’s on your mind?

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OUR LITTLE CORNER
of Brooklyn.
COME FOR THE WAFFLES. STAY FOR THE GOOD.

Brooklyn is home.

1736 Shore Parkway
Brooklyn, NY 11214, United States
Every day11 AM — 7 PM

New York time. Call ahead for pickup.